Social influencer marketing has become one of the top strategies used by businesses of all sizes across many industries. If you’re looking to break into the world of social influencing, you may be looking for tips and tricks to get started. These roles are especially appealing to parents who want to make some extra money while maintaining a flexible schedule. Follow these helpful tips to begin your career as a successful social influencer.
Build Your Brand
Before you can appeal to a wider audience, you’ll need to establish your brand and voice. As a mom, you may be interested in working with brands that offer products focused on the needs of children and parents. Moms are often trusted in this space since they have the opportunity to try out the products on their own children.
No matter what you want your brand to be, it’s important to be authentic, transparent, and true to yourself. For example, if you’re not interested in fashion, trying to work as an influencer for fashion brands and products won’t be very enjoyable for you.
Get Out There
In order to succeed in social influencing, you need to be active on as many social platforms as possible to establish a network. Use the tools and platforms available at your disposal to connect with others, including live feeds that offer a glimpse into your life and interests, chats with those who share your passions, and even private conversations with members of your potential audience.
Be sure to link to your other social media accounts and posts to maintain followers across all the platforms. Brennan Mejia is an example of an influencer who has built his brand by communicating with followers all over the internet.
Solve a Problem
The content you produce and share should identify a pain point and solve a problem for your followers. For example, if your baby has been struggling with the discomfort of teething, you might choose to share details about the experience in a post about a pain-relieving gel. People are more likely to engage with your content if they can identify with the problem you’re addressing, so maintain your brand voice through the information you share.
As an influencer, it’s your responsibility to keep your followers in the know about anything that is going viral in your world. If you’re not part of a big moment in your industry, you won’t be able to influence the outcome. This aspect of social influencing is one of the most time-consuming as it requires you to stay current on anything that may be going viral and weigh in on it. Using tools available through social platforms, such as alerts or following specific hashtags, can help you stay on top of the latest information.
A job as a social influencer is a great option for a mom who wants a flexible schedule. If you’re willing to put in the work, create valuable content, and stick to a brand, you are more likely to find success in this growing method for marketing products and services.