Friday, January 8, 2010

Liar Liar, Pants on Fire

I was a breast-feeder.

I know nothing about formula.

But I do know that false advertising is a big no-no, especially when it comes to Moms. Moms make 90% (or in some cases 100%) of purchasing decisions in the household and we don’t like to get screwed.

According to MomSelect’s latest newsletter: "In a landmark federal court case, a jury verdict confirmed that Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other retailers, do not provide the same nutritional benefits as Enfamil.

The jury found that Enfamil advertisements were false and misleading, especially since store- brand formulas have the same nutrients at the same levels as Enfamil. In the process, they have exposed the truth about infant formula: store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk. “

What exactly does this mean, you ask? Well, it means that because of the false advertising that went down Moms could have saved (potentially) over $600 by purchasing store brand formula instead of the fancy brands.

The official press release for the case can be found here: http://www.pbmproducts.com/press.aspx?ID=310

Additional information regarding the case can be found through the following links:
http://www.pbmproducts.com/press.aspx?ID=310

http://industry.bnet.com/advertising/10004868/a-desperate-mead-johnson-loses-135m-jury-verdict-over-false-claims/

http://www.brandweek.com/bw/content_display/esearch/e3i6328aaffeb014c13fbcc5dbedc3d4fd7

http://blogs.consumerreports.org/baby/2009/07/save-money-on-baby-stuff-cheap-formula.html


Remember the meaning for this information is to make sure that Moms know what’s going on and the fact that store brands are nutritionally the same as fancy brands infant formulas and they promote the same development benefits. Armed with the right information we can make better decisions for our children and our wallets.


Disclosure: Information for this blog was provided to be by MomSelect.

1 comment:

Michmom said...

Ha! About time somebody stepped forward and made this official. My doctor has been telling me this every since my son was born and even then I felt a little bad when I bought the store brand for almost half the price. You better believe I feel pretty good about that decison now and pretty teed off about the business practices of any company that would make the whole point of its business to charge parents twice as much as they need to pay for the same nutritional support!

Oh well, at least some people are having some fun while making this point. Check out the e trade baby spoof going around on youtube.

http://www.youtube.com/watch?v=ZnewEygaTM0
If you like it there are more wheere it came from! Search etrade baby spoofs and infant formula and have fun!